At Curfew, we are rebels with a beautiful cause.
A brand is a person's gut feeling. Curfew’s mission is to create brand experiences that connect to your customers though meaningful interactions.
Brands don't act. They behave. The secret to a successful brand is when it lives throughout the company. When external actions align with its internal culture.
We can do this for you and your brand.
Here is what we do...
- Competitive Analysis
- Market Research
- Customer Profiles
- Web Design
- Annual Reports
- Interior Spaces
This is how we do it...
The first priority is to understand your organization: its mission, vision, target markets, corporate culture, competitive advantage, strengths and weaknesses, marketing strategies, and challenges for the future. Answering questions is relatively easy. Asking the right question is more difficult.
Effective brand strategy provides a central unifying idea around which all behaviour, actions, and communication are aligned. The best strategy is developed as a creative partnership between you and us.
The visual Identity also referred to as the visual language is comprised of a system of colour, imagery, typography, and composition. We give your brand a look and feel that is cohesive and differentiated. It resonates with the logo and tone of voice.
Tone of voice isn’t what we say but how we say it. It’s the language we use, the way we construct sentences, the sound of our words and the personality we communicate. Your brand's language systems is what logo, color and typeface are to branding.
We design brand experiences for a variety of digital and printed platforms expressing your brand's story and connecting people though every point of contact.
Brand management is the management of differences, not as they exist on data sheets, but as they exist in the minds of people. Creativity can quickly turn to chaos in the absence of supervision. While controlled chaos is necessary for innovation, uncontrolled chaos breads schizophrenia and confusion.